PURR
PURR is a concept French brand specializing in eco-friendly cat products, thoughtfully named after the soothing sound of a cat's purr and the French word "pur," meaning "pure." PURR’s primary focus is on individuals who prioritize the well-being of their feline companions and share a passion for environmental sustainability. Embracing a rustic aesthetic, we infuse our products with an eco-conscious approach to ensure they harmonize with nature.
To minimize the environmental impact, we employed recycled paper exclusively for the packaging, employing a minimalist design of only two colors. By doing so, we strive to create a more sustainable and environmentally responsible choice for pet owners who care deeply about their pets and the planet.
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Discipline: Visual Identity, Branding, Package Design, Character Design, Illustration / Sector: Companion Animal Care
*Please note: the content presented here is a personal project and not affiliated with any official engagements. It is exclusively showcased for portfolio purposes.
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In collaboration with Susanna Ingignoli
Please note: the content presented here is a personal project and not affiliated with any official engagements. It is exclusively showcased for portfolio purposes.